Industry
Prafull Kumar
Dec 20, 2024

Sohar International Makes Flight Bookings Simple and Fast

Sohar International, a leading bank in Oman, is celebrated for its innovative approach to digital banking and its extensive range of services. With a growing customer base and a strong focus on digital transformation, Sohar International has consistently embraced innovation to stay ahead in the digital era. The bank’s mobile app offers a personalized marketplace experience, redefining convenience for its customers. 

As part of this comprehensive marketplace solution, Sohar International provides a range of beyond banking services, including recharges, hotel bookings, exclusive travel and leisure experiences and even flight bookings, creating an all-in-one ecosystem for retail customers. 

Let’s explore how Sohar’s flight booking service is elevating customer engagement and driving retention among the bank’s travel-focused customers.

Native Customer Journey

Customers can easily complete the entire transaction within the Sohar International App, without being redirected to external websites or needing to switch apps. This seamless process fosters trust and security, as customers feel confident handling transactions within the familiar and trusted ecosystem of Sohar’s mobile app.

Exclusive Flight Discounts

Sohar International offers exclusive flight discounts that provide customers with immediate savings on travel and other purchases. These discounts are easily accessible through the bank's app, enabling users to take advantage of deals within the Sohar International marketplace without extensive searching.

Add-on Features 

Sohar International app allows customers to personalize their travel experience by adding options like “show only non-stop flights,” “apply special coupons,” or “select meal preferences” during the booking process. These add-ons enable customers to tailor their bookings—all in one place as part of the Sohar’s beyond banking experience.

Secure Payments Without OTP

The payment process on the Sohar App is quick and easy:

  • Direct Account Debit: The flight booking amount is directly deducted from the user's savings account or preferred payment method, without the need to re-enter payment details.
  • No OTP or MPIN Required: Unlike other apps, Sohar app eliminates the need for OTP or MPIN, making the purchase process faster and more convenient within the Sohar marketplace.
  • Multiple Payment Options: Customers can choose to pay via any of the options available on the Sohar app, ensuring flexibility and convenience

Booking History

The ‘My Bookings’ section centralizes all past bookings, making it easy for customers to view, manage, and track their travel history, expenses, and changes. This feature eliminates the need to search through emails or other records, enhancing convenience.

Dedicated Customer Support

Sohar Bank’s customer support provides valuable assistance, especially when managing bookings or resolving issues. Customers can quickly reach out for help with booking changes, payment issues, or any other concerns, ensuring a smooth experience and strengthening the digital marketplace strategy.

Secure Tech Architecture 

The entire booking process is supported by robust technology that is ISO 27001 certified, a globally recognized standard for information security. This certification ensures that the bank has strong systems in place to protect sensitive information from unauthorized access, data breaches, and cyberattacks.

Summary

The integration of flight booking service within Sohar’s digital ecosystem has significantly boosted customer satisfaction, engagement, and loyalty. By providing a seamless and secure experience on a single platform, Sohar International has enhanced the overall user journey, allowing customers to complete transactions with ease and confidence. This has not only fostered trust but also encouraged frequent interactions among frequent travelers, increasing customer engagement.

About Nuclei

Nuclei specializes in building purpose-driven ecosystems, working with 25+ global banks and telecoms to design tailored solutions. By leveraging its expertise in creating ecosystem-based marketplaces, Nuclei delivers personalized and comprehensive platforms that cater to diverse customer segments, including retail, business, corporate, expats, senior citizens, CXOs, and UHNIs.

Written by
Full Name
Published on
22 January 2021

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