ICICI’s e-gift cards are more than just gifts

When most people think of e-Gift Cards, they picture gifts for special moments. But for thousands of ICICI’s iMobile app customers, these e-Gift Cards have become an everyday convenience for personal use. 

This has not only boosted e-Gift Card transactions for ICICI Bank but also deepened customer engagement with the iMobile app. The numerous positive reviews on iMobile’s Google Play Store reflect how ICICI’s e-Gift Card service is resonating with its customers, making it a key part of the bank’s personalized marketplace platform.

Let’s take a closer look at the key features of ICICI’s e-Gift Cards!

250+ Brands across 12+ categories 

ICICI offers over 250 national and international brands spanning a wide array of categories, including fashion, beauty, travel, jewelry, health, and e-commerce. This extensive selection of gift cards makes ICICI the ultimate one-stop shop for every customer and every occasion, from wedding anniversaries and birthdays to baby showers and housewarmings.

More Savings for Customers

This vast collection of gift cards, which comes with exclusive savings offers, makes them appealing to ICICI customers for non-celebratory reasons. Customers purchase them to enjoy savings on their favorite platforms, including Amazon, Flipkart, BigBasket, Zepto, and Zomato. This transforms ICICI Gift Cards into practical, cost-saving tools that cater to daily shopping needs.

Simple Purchase Journey 

Many users have shared that their first experience buying an e-Gift Card was through the iMobile app, drawn by its simple and intuitive purchase journey. Unlike other platforms where the process can be cumbersome, the iMobile app makes the process quick and easy.

Growing Gift Cards Collection

ICICI Bank is continually enhancing its offerings by onboarding new brands and high-demand gift cards, particularly in categories like "Online Shopping" and "Electronics," which further enhances its value to customers.

Flexible Amount

Customers can easily purchase e-gift cards for themselves or as gifts for others, with the option to choose a custom amount that suits their budget. This flexibility empowers customers to shop with ease, knowing that they can give the perfect amount for any situation, without being limited by pre-set values. 

Secure Payments Without OTP

The payment process within the iMobile app is smooth and hassle-free:

• Direct Account Debit: Gift-card purchases are debited directly from the user’s savings account or preferred method without repetitive payment inputs‍
• No OTP or MPIN Needed: Unlike many apps, iMobile doesn’t require OTP or MPIN entry, streamlining the process for faster purchase‍
• Variety of Payment Options: Users can pay using any available option on the iMobile app, ensuring flexibility within the banking ecosystem

These features make ICICI’s e-Gift Card service a standout offering in the lifestyle ecosystem.

Summary

ICICI’s e-Gift Cards are positioning themselves as an essential tool for both saving and gifting while helping ICICI bank with increased customer loyalty and word of mouth. For those seeking a hassle-free, flexible, and rewarding way to shop or give, ICICI’s e-Gift Cards are the perfect solution, underscoring the bank’s leadership in building a digital ecosystem platform for modern consumers.

About Nuclei

Nuclei specializes in creating purpose-driven ecosystems for banks and telecoms and works with over 25 global banks and telecom companies to design tailored, easy-to-launch digital solutions. By leveraging its expertise in digital ecosystem solutions, Nuclei develops comprehensive, revenue-generating digital marketplace ecosystems for diverse customer segments, including retail, business, corporate clients, expats, senior citizens, CXOs, and UHNIs.