How ICICI is Shaping Healthcare and Banking with 1MG

In today’s competitive banking landscape, offering more than just traditional financial services is key to staying ahead. ICICI Bank, known for its innovative approach, has integrated Tata 1MG into its mobile banking platform, iMobile, enhancing the customer experience by providing a holistic service that combines healthcare with banking.

This integration allows ICICI customers to easily access a wide range of healthcare services—from buying medicines and booking lab tests to consulting doctors—directly from their banking app. By adding this essential functionality, ICICI is not only making life easier for its customers but is also gaining a competitive edge, driving higher customer engagement, and creating new revenue streams.

Let’s explore how ICICI is leveraging this healthcare service to drive customer retention and satisfaction via the iMobile app and how it is transforming into a marketplace solution for its customers.

One-Stop Healthcare Solution

ICICI’s integration with 1MG offers customers a one-stop healthcare solution, where they can access essential services such as medicines, lab tests, and doctor consultations—all within the iMobile app. This seamless experience saves time and effort, as users no longer need to visit multiple apps or physical locations. Whether ordering medicines or scheduling a test at home, customers can do it with just a few taps, making healthcare more accessible and convenient.
By allowing home delivery of medicines and the option to book lab tests at home, ICICI Bank ensures that healthcare is accessible to everyone, no matter where they are.

Cost Savings & Discounts

One of the most attractive features of ICICI’s collaboration with 1MG is the exclusive discounts available to ICICI customers on medicines and healthcare products. 1MG is able to offer medicines at lower prices than traditional pharmacies, passing these savings on to users.
Moreover, by offering special pricing on over 2 lakh medicines and healthcare products, this helps customers save significantly on essential health-related purchases. These discounts are available not just on medicines but also on lab tests and doctor consultations, providing users with a comprehensive health solution at affordable prices—another key element in the marketplace with personalized ecosystem ICICI is building.

Trust & Security

Customers trust ICICI Bank for its secure financial services, and this trust extends to the healthcare offerings integrated into the app. ICICI ensures that its customers receive only verified services. With access to over 120 verified labs and consultations with qualified doctors, customers can be confident that they are receiving high-quality, reliable healthcare.
Additionally, the bank’s established reputation provides an extra layer of security for users, making them feel safe when making purchases or booking services through the app. This level of trust is crucial in building a personalized digital experience for every customer within the banking ecosystem.

Personalized Healthcare Services

The integration provides personalized healthcare by enabling users to schedule consultations with over 20 types of specialists, ranging from general practitioners to more specialized fields. Whether it’s managing a chronic condition or seeking general health advice, customers can consult doctors with just a few clicks from the comfort of their homes.
The wide selection of medicines, lab tests, and specialist consultations gives customers the flexibility to customize their healthcare experience according to their specific needs. This makes the entire process more individualized and convenient—creating true personalized digital experiences for ICICI customers.

Secure Payments Without OTP

The payment process for 1MG services within the iMobile app is smooth, seamless, and hassle-free:

• Direct Account Debit: Payment for healthcare services, including medicines, lab tests, and consultations, is directly debited from the user’s savings account or preferred payment method, eliminating the need for repetitive inputs.
• No OTP or MPIN Needed: Unlike many other apps, the iMobile app removes the need for OTP or MPIN entry, streamlining the payment process for a faster, more convenient experience.
• Multiple Payment Options: Customers enjoy the flexibility to pay through various options available on the app, ensuring they can choose the most convenient method within the ICICI ecosystem.

Dedicated Customer Support

ICICI Bank’s dedicated customer support team plays a key role in ensuring a smooth and efficient experience for users of the 1MG platform. Whether customers have questions about their orders, need assistance with payments, or require support for booking changes, the customer support team is readily available to provide quick and effective solutions, ensuring maximum satisfaction and a seamless experience on the iMobile app.

Summary

The integration of 1MG into ICICI Bank’s app, powered by Nuclei, is a win-win partnership for both the bank and its customers. For customers, it means accessing trusted healthcare services through a platform they already trust for banking. For ICICI, it presents a strategic opportunity to differentiate itself from competitors, build deeper customer loyalty, and position itself as a leader in lifestyle banking. By offering value-added services, such as discounts on medicines and convenient healthcare options, ICICI has capitalized on the first-mover advantage in integrating healthcare with banking, giving them a unique position in the market. This not only drives customer retention but also provides new revenue opportunities and valuable data-driven insights, allowing the bank to further personalize its offerings. Through continuous innovation, ICICI Bank is shaping the future of digital banking by meeting its customers’ financial and lifestyle needs under one roof.

About Nuclei

Nuclei specializes in building purpose-driven ecosystems, working with 25+ global banks and telecoms to design tailored solutions. By leveraging its expertise in creating ecosystem-based marketplaces, Nuclei delivers personalized and comprehensive ecosystems that cater to diverse customer segments, including retail, business, corporate, expats, senior citizens, CXOs, and UHNIs.