How DBS Bank’s mobile app is Driving Higher Retention with Hotel Bookings

DBS Bank is redefining the banking experience with its innovative digital ecosystem. The DBS digibank app goes beyond basic banking by offering travel services like flight, bus, and hotel bookings, making it a purpose-driven platform for its traveler customer base.

Understanding that travel often involves both flights and hotels, DBS Bank has integrated hotel booking services into the app. This allows customers to plan and manage their entire trip seamlessly on a single, easy-to-use platform.

Let’s take a closer look at how DBS Bank’s personalized marketplace is boosting customer retention.

Earn and Redeem Reward Points

A standout feature of DBS Bank’s hotel booking service is its Rewards Program.

Earn Points: Customers earn reward points not only for hotel bookings but also for activities like flight or bus bookings. For example, when customers book flights in advance, they earn points that encourage them to book hotels within the DBS Bank app instead of switching to other platforms, fostering customer loyalty.

Redeem Points: These points can be used for discounts on future hotel stays, flight bookings, or other purchases within the app.

This two-way benefit of earning and redeeming points adds value to the customer experience, helping them save while enjoying a smooth travel journey. It also strengthens DBS Bank’s position as a personalized digital marketplace, boosting user engagement within its ecosystem.

Native Customer Journey

Booking a hotel is simple and convenient on the DBS Bank app. Customers don’t need to visit any external websites or switch apps—everything can be done in one place. This seamless experience builds trust, as users feel secure making transactions within the familiar DBS Bank ecosystem.

Smart Filters

The DBS digibank app enhances the hotel booking experience with user-friendly filters like "Nearby Hotels," "Hotels for Tonight," "Breakfast Included," "Free Wi-Fi," and "Free Cancellation." Customers can easily find the perfect hotel that matches their needs. The app also displays essential hotel amenities like bars, spas, and banquet halls, helping users make informed decisions.

These features position the app as a comprehensive marketplace, offering much more than traditional banking services.

Secure Payments Without OTP

The payment process on the DBS digibank app is quick and hassle-free:

• Direct Account Debit: The booking amount is directly debited from the customer’s account, eliminating the need to enter payment details repeatedly.
• No OTP/MPIN Required: Unlike other platforms, there’s no need for OTPs or MPINs, ensuring a smooth payment experience within the app.
• Multiple Payment Options: Customers can choose from several payment methods available in the app, offering flexibility and convenience.

Exclusive Discounts

DBS Bank offers exclusive travel discounts directly through the app. Users can easily access these deals without hunting for the best prices. Whether you're looking for a luxury vacation or an affordable stay, DBS Bank ensures great value for money.

Dedicated Customer Support

DBS Bank offers dedicated customer support for managing bookings and resolving issues. Whether it's making booking changes or handling payment concerns, direct access to support ensures quick and efficient solutions, strengthening customer trust and loyalty within the digital ecosystem.

Summary

The DBS digibank app boosts customer loyalty by integrating hotel bookings with other travel services like flight bookings and bus tickets. With features such as reward points, personalized filters, and secure payments, it provides a convenient and rewarding travel experience all within one platform.

From booking flights to finding the perfect hotel, DBS Bank’s app simplifies travel planning while offering added value to users. With continuous innovation, DBS Bank is building a robust digital ecosystem that enriches customer’s lives.

‍About Nuclei

Nuclei specializes in building purpose-driven ecosystems, collaborating with 25+ global banks and telecoms to design tailored solutions. With expertise in creating ecosystem-based marketplaces, Nuclei delivers comprehensive and customized ecosystems for diverse customer segments, including retail, business, corporate, expats, senior citizens, CXOs, and UHNIs, ensuring a seamless and personalized marketplace experience for its partners.

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