Explore the World with ICICI’s Experience Category

When most people plan vacations or seek new adventures, they think of iconic landmarks, thrilling activities, or unforgettable events. The desire to visit bucket-list destinations and participate in Instagram-worthy activities has fueled interest in outdoor experiences. With ICICI’s Experience Category, customers can now explore and book top attractions, sightseeing tours, and events worldwide—all from the convenience of their mobile app.

From the towering Burj Khalifa in Dubai to the iconic Eiffel Tower in Paris, from Broadway shows in New York to operas in Rome, and from Disneyland to IMG Worlds, ICICI’s expertly curated platform brings all these experiences to a single destination.

The digital ecosystem platform of ICICI, along with hotel, flight, and bus bookings on the iMobile app, positions ICICI as a holistic travel ecosystem for its customers. 

Let’s dive into how ICICI’s Experience Category is transforming the way customers engage with their travel and leisure pursuits while enhancing ARPU and retention on the iMobile app for the bank.

Global Reach (500+ Cities, 2000+ Activities)

ICICI offers unparalleled global reach, enabling users to access attractions and activities in over 500 cities worldwide, including renowned destinations like New York, London, Dubai, Rome, and Singapore. With a catalog featuring more than 2000 tours, attractions, and events, customers can explore iconic landmarks such as the Statue of Liberty, Stonehenge, and the Louvre, ensuring that every travel or leisure plan is enriched with unforgettable experiences.

Detailed Information

Each event, tour, or activity comes with comprehensive information to help users make informed decisions. Detailed summaries include essential details such as operating hours, inclusions, exclusions, and frequently asked questions. The platform also integrates Google Maps directions, allowing users to navigate seamlessly to their chosen location.

Easy Customizations

The category offers customizable options, giving users the flexibility to select dates, time slots, and ticket packages that best suit their schedules and preferences. This adaptability ensures that every customer can find the perfect option to meet their unique needs.

Ratings and Reviews

To enhance trust and decision-making, the platform provides ratings and reviews from other users. Customers can browse average ratings and feedback before making a booking, offering valuable insights into the quality and popularity of each experience.

Build Your Bucket List

ICICI allows users to bookmark their favorite experiences for future trips, helping them build their bucket list. These saved items can be easily accessed from the "Bookmarks" section on the app’s landing page, making trip planning more efficient.

e-Tickets

ICICI’s digital ticketing system adds to the overall convenience as tickets are automatically emailed to users and stored within the app, ensuring easy access anytime, anywhere. This feature eliminates the hassle of managing physical tickets and provides a streamlined experience for customers on the move.

Secure Payments Without OTP

The payment process within the iMobile app is smooth and hassle-free:

• Direct Account Debit: The ticket amount is debited directly from the user’s savings account or preferred payment method without the need for repetitive inputs.
• No OTP or MPIN Needed: Unlike many other apps, iMobile eliminates the need for OTP or MPIN entry, streamlining the process for faster and more convenient purchases.
• Multiple Payment Options: Customers can choose to pay via any of the options available on the iMobile app, ensuring flexibility and convenience within the banking ecosystem.

Dedicated Customer Support

ICICI Bank’s dedicated customer support team plays a crucial role in ensuring a seamless experience for users. Whether it’s a question about booking changes, payment queries, or any other concerns, the support team is readily available to provide prompt and effective solutions.

Summary

ICICI’s Experience Category is reshaping how customers discover and book leisure activities, combining reliability, convenience, and global accessibility. By seamlessly integrating tours, attractions, and events into its digital ecosystem, ICICI enhances the customer experience while gaining a competitive edge in the banking ecosystem. By being one of the few banks to integrate such a category, ICICI not only secures an advantage over competitors but also positions itself as a leader in lifestyle banking services. Furthermore, it plays a significant role in establishing ICICI as a complete travel digital ecosystem, offering a purpose-driven marketplace that enhances both customer retention and ARPU.

Whether it’s a dream visit to the Empire State Building, a night at a Broadway show, or a magical day at Disneyland, ICICI’s Experience Category ensures customers can explore the world with ease, making every moment memorable.

About Nuclei

Nuclei specializes in building purpose-driven ecosystems, working with 25+ global banks and telecoms to design tailored solutions. By leveraging its expertise in creating ecosystem-based marketplaces, Nuclei delivers personalized and comprehensive ecosystems that cater to diverse customer segments, including retail, business, corporate, expats, senior citizens, CXOs, and UHNIs.