
Canara’s e-gift cards go above and beyond the usual e-gift card experience
When people think of e-Gift Cards, they usually associate them with special occasion gifts. However, for thousands of customers using the Canara ai1 app, these e-Gift Cards have become a regular part of everyday life. This shift has not only increased e-Gift Card transactions for Canara but also deepened customer engagement with the ai1 app's digital ecosystem.

The many positive reviews on the ai1 app’s Google Play Store highlight how Canara’s e-Gift Card service is resonating with customers, making it a key feature in the bank’s engagement-driven marketplace.
Here’s a closer look at the standout features of Canara’s e-Gift Cards:
250+ Brands Across 12+ Categories
Canara offers e-Gift Cards from over 250 top national and international brands, covering categories like fashion, beauty, travel, jewelry, health, and e-commerce. This wide selection makes Canara a go-to destination for any occasion—whether it's a birthday, anniversary, baby shower, or housewarming.

More Savings for Customers
These e-Gift Cards are not just for special events; they provide exclusive savings on popular platforms like Amazon, Flipkart, BigBasket, Zepto, and Zomato. This makes Canara’s Gift Cards a practical way to save on daily purchases, even outside festive occasions. It fits perfectly with the platform’s ecosystem approach, delivering value beyond traditional banking services.
%2520(24).png)
Simple Purchase Journey
For many users, buying an e-Gift Card through the ai1 app has been a smooth and easy experience. The user-friendly design ensures a hassle-free process, unlike other platforms that can be more complicated or time-consuming.
Growing Gift Card Collection
Canara regularly adds new brands and high-demand gift cards, particularly in popular categories like “Online Shopping” and “Electronics.” This keeps the digital ecosystem fresh and appealing, ensuring customers always have access to the latest options.

Flexible Amounts
Customers can purchase e-Gift Cards for themselves or as gifts, choosing custom amounts to fit their needs. This flexibility allows for personalized solutions that cater to diverse customer preferences.

Secure Payments Without OTP
The payment process in the ai1 app is seamless and straightforward:
- Direct Account Debit: Payments are automatically deducted from the user’s savings account or preferred payment method, eliminating the need to enter details repeatedly.
- No OTP or MPIN Required: With no OTP or MPIN needed, the process is faster and more convenient.
- Variety of Payment Options: Users can choose from any available payment option in the BoB app, ensuring flexibility within the banking ecosystem.
These features make Canara’s e-Gift Card service an attractive choice within the lifestyle and digital payments space.
Summary
Canara’s e-Gift Cards are more than just a gift option—they’re a valuable tool for saving and shopping. With flexibility, convenience, and exclusive savings, they enhance customer loyalty and encourage positive word-of-mouth. Whether you’re shopping for yourself or giving a gift, Canara’s e-Gift Cards offer a simple, secure, and rewarding experience, reinforcing the bank’s role in building a comprehensive digital ecosystem for today’s consumers.
About Nuclei
Nuclei specializes in creating purpose-driven ecosystems for banks and telecoms and works with over 25 global banks and telecom companies to design tailored, easy-to-launch digital solutions. By leveraging its expertise in digital ecosystem solutions, Nuclei develops comprehensive, revenue-generating digital marketplace ecosystems for diverse customer segments, including retail, business, corporate clients, expats, senior citizens, CXOs, and UHNIs.
Get a free consultation on Segmentation strategy and
Ecosystem practices
