Product Marketing Intern
Why are we building Nuclei?
Before we started Nuclei, we listed down a few guiding principles. These were essentially the learnings from our previous startups/companies.
Think big, think global, and not limit ourselves only to India.
Build a company, not a startup. We wanted to be sustainable from day 1 and build a profitable business.
Build for the long term, not flip it in a few years.
Leverage existing distribution, instead of spending $s in getting app downloads. And most importantly, we wanted to change the perception about India, from being a back-office / outsourcing destination, to a product destination.
All the above points came together to form Nuclei's vision - "To build a well-respected global product company out of India."
Why are we targeting the BFSI sector?
Obviously, we see a big opportunity in the BFSI sector and it aligns with all of our guiding principles. The banking industry is pretty uniform globally and our products can be easily scaled up across multiple banks and geographies. Working with banks has helped us run a profitable company from day 1 and we intend to remain profitable throughout.
Coming to the problem - Today, banks are not just competing with other banks, but mainly with various consumer tech companies. And if they intend to remain relevant over the next 10yrs, they need to build a deeper relationship with their customers.
At Nuclei, we are building a platform that enables the banks to increase customer engagement and build a deeper relationship. We help them go to market with multiple third-party products quickly while providing a seamless customer experience.
What will you do?
You will be responsible for creating multiple product marketing collaterals that can highlight the benefits of Nuclei’s products to the outside world. You will also research and create new strategies that can help in building Nuclei as a global brand.
Some of the things you will be required to do:
Plan, create and write content with different goals - SEO, Social, Affiliates, Email, PR, blogs and others
Liaison with Product and Business teams to understand the product and create the marketing collaterals for different products
Work with customer success and data analytics team to create success stories existing clients
Collaborate with different research firms across the globe and create joint research studies on different aspects of the banking industry
Identify and reach out to relevant podcasts, webinars or events and use the platform to share Nuclei’s story
Own and manage company website, social media pages & the inhouse content pipeline like blogs, company newsletter
Who are you?
Possess excellent written and verbal communication skills
Have empathy for users and a knack for storytelling
Extremely detail-oriented. Grammar Nazis welcome!
Have a creative bent of mind
Must be willing to work in an intense and high growth work environment